The previous two posts have been about connecting with your alumni via email. In this last post on the topic, we'll take a look at some good practices to use in those alumni emails.
Gmail or Yahoo may be an easy way to get your club's emails started but you may at some point decide that you need a bigger tool. Why? Because perhaps your club is growing or you'd like to have more integrations with other tools that you use for club communications. When that day comes just know that there are some good tools out there that will give you the functionality you need on whatever budget you may have.