You've put a lot of hard work into posting to your social media accounts. How do you know if it's paying off? Facebook, Instagram, and Twitter have tools you can use to do just that. Learn more about those tools and what categories of metrics will help you determine your chapter's social media success.
It's almost football season and if you're like many alumni clubs around the country, that means game watches. Your social media platforms can be instrumental in getting the word out about your upcoming events. Facebook gives you several ways that you can promote those events if you have a little bit of a budget. This … Continue reading Promote Your Alumni Chapter’s Events by Boosting Facebook Posts
Over the past several years I've talked with fellow chapter leaders who have designed t-shirts or banners for their club. Each time I've heard the same complaint - "all my ideas keep getting turned down because of copyright issues!" Yes, it's a thing and if you don't know about it yet, you will. What we … Continue reading How to Safely Use Images and Logos on Chapter Websites and Merchandise
Pictures! These can be great ways to showcase your events and the alumni that attended. Social media posts that include pictures of your attendees can get lots of view, likes and shares ensuring that more people will about good things you're doing locally. In this post, I'll share some tips on getting great pictures and, more importantly, what to do with them once you have them!
If you don't have a plan for on-going administration, your social media will grind to a halt. Don't let this happen! Here are the five things to do to setup your club's social media for long-term success.
A cool feature that most of the main social media websites have is the ability to share your post on another one of your other pages. This can be great for making your content go a little farther and to allow your followers on your other social media accounts to see the same content.
Like most alumni club leaders, you want to get maximum benefit any time you communicate with your alumni. But when you have a Facebook page, Twitter page, Instagram account, LinkedIn page and so on, WHEN do you find time to update them all? I've got a few tricks up my sleeve I'd like to share with you to make posting to all these social media accounts a little less time consuming.
List most alumni club leaders, you want to get maximum benefit any time you communicate with your alumni. But when you have a Facebook page, Twitter page, Instagram account, LinkedIn page and so on, WHEN do you find time to update them all? And WITH WHAT CONTENT?! I've got a few tricks up my sleeve I'd like to share with you.