I'm very excited to announced that I've published the first e-book in the Alumni Club Ambassador series and it's available on Amazon today!
You've put a lot of hard work into posting to your social media accounts. How do you know if it's paying off? Facebook, Instagram, and Twitter have tools you can use to do just that. Learn more about those tools and what categories of metrics will help you determine your chapter's social media success.
The Facebook Live feature allows you to host live video events through your Facebook page. This can be a great way to share your event with your alumni and followers as well as engage with your viewers. The recording of the live event will be published to your Facebook page for others to watch later.
Creating Facebook ads for your chapter events or news can be a great way to increase alumni engagement as well as reach out to other alumni and interested people in your community who may be interested in what you are doing.
It's almost football season and if you're like many alumni clubs around the country, that means game watches. Your social media platforms can be instrumental in getting the word out about your upcoming events. Facebook gives you several ways that you can promote those events if you have a little bit of a budget. This … Continue reading Promote Your Alumni Chapter’s Events by Boosting Facebook Posts
Hey Facebook Group users, you can now schedule posts! And that's a good thing. Scheduling a post allows you to plan out some of your content in advance so you can keep the content flowing even when you're too busy to do it manually.
As an alumni chapter leader, we'd always like to know what's on the minds of our alumni. What kind of events they'd like to see, how they would like to be engaged with the University's mission and so on. Since it isn't possible to speak with everyone, surveys and polls can be useful tools to get this information.
Holding game watches around your school's sports team can be a great way to meet alumni in informal, fun settings. It's usually not too difficult to get a good following at your game watches if your school is nationally known for one its teams. However if you're a small school or in the same state as your school, you can face some challenges in growing your attendance. Let's take a look at some ways that you can get a strong showing at your club's game watches.
A cool feature that most of the main social media websites have is the ability to share your post on another one of your other pages. This can be great for making your content go a little farther and to allow your followers on your other social media accounts to see the same content.
Like most alumni club leaders, you want to get maximum benefit any time you communicate with your alumni. But when you have a Facebook page, Twitter page, Instagram account, LinkedIn page and so on, WHEN do you find time to update them all? I've got a few tricks up my sleeve I'd like to share with you to make posting to all these social media accounts a little less time consuming.
If you use Facebook Group for your club's social media channel then you may know that you don't have some of the bells and whistles that Facebook's Pages functionality has like allowing you to create a call to action button. Never fear! You can make your email sign up form available on your page.
Facebook will be investing in their platforms which help to bring people together. What does that really mean? If you have a Facebook Groups page, you're about to get a few upgrades!